ABOUT

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OFFICIALLY LAUNCHING IN JUNE OF 2011, RICH KIDS BRAND WAS CREATED BY LEE SMITH, STOREOWNER OF SEATTLE’S TOP TIER BOUTIQUE, URBANITY. INSPIRED BY OUR CURRENT ECONOMIC STATE, RICH KIDS BRAND WAS DEVELOPED TO MAKE CONSUMERS LOOK AND FEEL GOOD NO MATTER THEIR PERSONAL SITUATION.

A LIFESTYLE IS NOT DEFINED BY THE VALUE OF YOUR ASSETS OR THE STATUS OF THOSE AROUND YOU. IT IS DEFINED BY HOW MUCH YOU APPRECIATE WHAT YOU DO POSSESS AND WHO YOU SURROUND YOURSELF WITH. RICH KIDS EMBODIES THE VALUE OF PEOPLE AND FOCUSES ON INVESTING IN YOUR OWN HAPPINESS; POSSESSIONS COME AND GO, BUT YOUR TRUE FRIENDS AND FAMILY DO NOT.

“Rich is not what you have, it’s who you have beside you.”