“For proof the EDM craze has truly become an American household phenomenon, even our oldest sartorial institution – denim – will be getting a dance-ready makeover when Ralph Lauren Denim & Supply and Swedish mega DJ/producer Avicii kick off their Fall 2012 collaboration. Rolling Stone has learned that Tim Bergling (Avicii) will be featured in the brand’s new advertising campaign, the video element of which he will be co-producing and debuting on DenimAndSupply.com late this summer. Set to be filmed in New York City this week, the clip will debut the premiere of a brand new track and feature some of the DJ’s biggest fans for good measure.”_ Source
