You heard right! Naked and Famous have created the japanese denim with the special coating to make them shine at night. Just like anything else glow-in-the-dark just let them sit under a light and watch them glow after!
from Naked & Famous
The jeans work because we apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!
We have done 5 wash tests and the jeans still glow nicely. If you want the glow to last as long as possible, wash your jeans as little as possible, (we know you do that anyways) or just dry clean them.
Enjoy!
