Denim/Apparel/Fist-Pump-Attire giant True Religion recently reached an agreement with TowerBook Capital Partners to sell the company for $835 Million, which is more than $100 million higher than the estimated value of the company last year when it was first put up for sale. TowerBook has also invested in several other large scale apparel companies, namely Jimmy Choo. Although I’m not a huge fan of True Religion gear, I gotta respect the hustle.
A lot of us may know Jeremy Scott working with Adidas mainly on shoes, but now he’s getting set to drop an apparel collection also. This collection will be out for fall/winter 2012 and is very highly anticipated. For more information than we can give you click HERE.
We are very proud to announce that our Spring 2012 line has finally launched. The entire line is full of new designs and even new garments like the baseball tee. Other new items include the Women’s RK Crest crop tee, LIVE RICH tee, Women’s RK Crest crew, RK Jeweler tee, Loyal Tee Hoody, Women’s Hooligan Head Boxy crew tee, and many more. All of these can be found in our NEW REDESIGNED SHOP here. We’d like to give a big thanks to all of our loyal supporters and all of the new followers that we’ve acquired recently. Rich Kids Brand couldn’t be anywhere without you and we appreciate all the love we’ve been receiving. For our entire look book click here, shout out to Eighty4Fly, Parker, Lace Cadence, and all the models that came out to the shoot. As always remember what we’re all about ….”Rich is not what you have, it’s who you have beside you”.
So it’s time to show a little love to all of our supporters and give away some free stuff. Starting RIGHT NOW we will be hosting a contest on Twitter giving away one of our Hooligan Head tees. In order for a chance to win this tee all you have to do is tweet @RichKidsbrand with #LiveRich. You have to be following us in order to be eligible and a winner will be announced at the end of the week. Results will be completely randomized so let’s see what you got!
Haven’t posted on a fashion item I’ve liked in a while and then I come by this today. It’s a new Junya Watanbe Fair Isle Wool and leather jacket. The varsity jacket trend has been seen everywhere these days so I like how these guys switched it up and threw some wool in there. Kind of a steep price for this one being that it’s $1,650, but definitely worth the loot.
The hottest chick rapper in the game is back at it again with another interview, this time Karmaloop TV got the honors. Talks about her style and everything going on in her life. Here’s the video.
Looks like we have another pack of Supras hitting stores soon. The new pack features skytops all the way down to the lows. Both packs come in the Black/Green and Taupe colorways. The official release date has not yet been posted but be on look out, according to most sources they are coming out “soon”.
Floyd Mayweather was last seen wearing a Gucci Sweater which goes for $795 and a Gucci Polo Shirt which is $295 at his fight press conference. Floyd is set to fight Victor Ortiz coming up, I want to see that Manny fight though. Should be a pretty easy win for Floyd, but til then check the swaag.
Dude looks scared already.
Aside from the weird looking model, I think these new jackets coming out are pretty dope. Camo itself is starting to make a huge comeback especially in hip-hop. If you haven’t noticed everyone in the game is rockin’ camo shorts, Wiz, Wayne, Curren$y, Lupe… seriously everyone. Here’s a closer look at this jacket collection.
These jackets should be available September 2011 so be on the look out!
