Here it is! Our brand new collection and SALE have officially started. Use promo code “RICHFRIDAY” when checking out for 50% off your entire purchase until 6 AM! The discount will be reduced to 40% at 6 AM, 30% at noon, and 20% at midnight. Make sure to wake up or stay up tonight to get the best deals possible. (Discount does not apply to brand new collection).
We have also launched an extension of our Fall/Holiday Collection, “The Rich Society”. Brand new styles and items are now available online and you can look at some of the new stuff below. Make sure to hit our website to check out all the brand new stuff. We hope you’ve had a great Thanksgiving with loved ones around you and we look forward to bringing you the best looks during this Holiday season!
These bad boys are just too fresh! Wood Framemakers Shwood are back with a new limited edition collection that is going to be another gamechanger; Stone plated sunglasses. That’s right, they’ve taken their iconic wooden frames and doused them in a layer of Pewter stone to create a fly finish that is also one-of-a-kind. These will be limited to 250 pairs and will come in both black and white finishes. You can grab your pair now at Shwood Online.
Hublot and Depeche Mode are teaming up for a new collaboration that will tackle the ongoing issue of clean water throughout the world. The collab will benefit the non-profit organization charity: water, which is working to bring clean drinking water to the entire world. Limited to 250 units, this watch has not been released quite yet, but it will certainly sell extremely fast no matter the cost.
This one’s super fresh! This limited edition features Tony Parker’s number 9 standing proudly at its dedicated index, illustrating a basketball’s fiery orange color. The attention to details of this watch allows for undeniable richness. The dial and counters, surrounded by a ruler pattern emphasize the ultimate precision. The PRS 330 Tony Parker Limited Edition 2012 is an elite competitor in both fields of sport and class. Dropping just in time for Tony to lead Team France at the Olympics, you can show your support for Tony Parker and Tissot for $775.
Our boy @nicoxortega was recently acquired for his impeccable dapperness by the School of Style. Nico was a model in the Rich Kids Brand inaugural season lookbook back last summer, and is a great friend to all of us here at the brand. He recently moved down to LA and is getting his hands into the style circuit down there fast, having already worked with Deadmau5 and the cast of True Blood along with a handful of others. Congrats to Nico, and be sure to be on the lookout for more from him and the School of Style very soon!
Hypebeast seems to do this awesome segment called Essentials and this week they did it on rapper Casey Veggies who has been emerging ever since the Odd Future movement. You can catch him working with Dom Kennedy often also. Above are some of his essentials including some Air Jordan IV’s, Apple iPhone 4 with Speck case, “Customized Greatly” mixtape, FourTwoFour necklace, Sharpie, U.S. Passport, 10Deep Wallet, and an Aussie & Davis bracelet. That’s a pretty awesome round up of the things he’s typically carrying around. Stay tuned for more “essentials”.
Just so damn fresh. $1200 is the damage, but this is something that will pay for itself in the long run. The versatility of the bag is incredible, and the design of it is buzzworthy as well. Peep it out.
We’re having a Flash Sale!!! We have a special, unreleased design that we’ll be dropping in the next week at some point. This exclusive tee will only be sold this one time, and will be limited to 50 pieces. So be sure that you’re checking back to the blog frequently for details on when the sale will be!!!
spotted at Uncrate
I’m a huge nerd at heart, so this modernized nod to vintage film noir from Montblanc pleases me very much. There will only be 3080 of these pieces available of these guys, so be on the lookout, this is a great desk piece for the office. I’ll be looking to snag a couple.
“Created to celebrate the work of the legendary director, the pens are limited to just 3000 and 80 examples, and feature details like textured lacquer in the cap and barrel that recalls the stairway scene from Vertigo, a knife-shaped clip in a nod to Psycho, Hitchcock’s iconic self-portrait sketch on the tip, and 53 hatch marks on the cone in honor of every film he directed.”
Let’s hope Montblanc keeps it coming with some sort of timepiece added to this series.
This went down not too long ago at Nectar. The homies Helluvastate, the duo of Taysean from Helladope and TH from State of the Artist, performed at the Vitamin Water Uncapped show sponsored by Fader. The love was crazy and they shut it down! Watch the video. Taysean’s got a dope tee on too…