What many know to be Pac’s first verse is this one. There is a story behind this song and how it came to be also if you do some research. Still one of the dopest songs ever. Digital Underground and 2Pac! Pac actually used to be a dancer for digital underground before he began his rap career.
Moving right along with more new related to Tupac, the company that created the Tupac Hologram for Coachella reportedly filed for Chapter 11 Bankruptcy this morning in a Delaware court. MTV has more info below on exactly what happened and why.
Apparently creating a Tupac hologram isn’t the most lucrative business venture, despite the shock waves it may have sent across pop culture.
Digital Domain, the visual effects company that blew minds earlier this year by digitally resurrecting late rapper at the Coachella festival, has filed for Chapter 11 bankruptcy in Delaware after a series of costly projects put it in financial jeopardy.
According to the Los Angeles Times Digital Domain Group has reached a deal with a private investment firm to sell its Venice, California, division, Digital Domain Productions Inc. — which provides visual effects for film, television and advertising — for $15 million. As of June 30, Digital Domain Media Group said it had assets of $205 million and liabilities of $214 million and the Times reported that the company’s core business won’t be affected by the Chapter 11 filing.
The bankruptcy filing came a week after Digital Domain defaulted on a $35 million loan to a group of investors and announced that it was closing its controversial 115,000-square-foot animation studio in Port St. Lucie, Florida, where it laid off most of its 320 employees.
Since it was co-founded in 1993 by “Avatar” director James Cameron and several partners, Digital Domain has grown into one of the busiest visual effects shops in the business. The company has created iconic effects for nearly 100 movies, including “Titanic,” “Tron: Legacy,” “Transformers,” “Speed Racer,” “The Curious Case of Benjamin Button,” “Thor” and “Star Trek.”
Following the intense buzz created by the ‘Pac hologram, Digital Domain announced that it was working on a virtual Elvis? and that there were discussions about taking the Shakur projection on a stadium tour. But, despite its successes and seven Oscar wins, the company posted losses of $14.8 million in the first quarter of 2012 as a result of the expensive new Florida studio, fewer film projects and the expensive price tags of some of its new efforts.
Today is a special day in hip-hop as it’s the anniversary of one of, if not the greatest to ever do it passing away, Mr. Tupac Amaru Shakur. September 13th was the day in 1996 that the hip-hop world changed forever. Pac died from a gunshot wound in Las Vegas, Nevada 7 days prior after a Tyson fight. Although there have been many rumors regarding the reason behind the shooting, the person behind it, and even whether or not Tupac is actually dead, the fact remains that his legacy is unmatched, and he is dearly missed in hip-hop.
Back in April of this year, Coachella commissioned a company to create a hologram version of Tupac to perform alongside Snoop Dogg and Dr. Dre, which gained huge media attention, as the first time we’ve seen Tupac perform in over a decade. It was unprecedented, and crazy to see in action, looking and sounding just like Makaveli himself.
Today we’ll be dropping some videos from Pac throughout the day, along with some of our favorite moments.
So ever since the whole 2Pac hologram thing we all knew that a lot of tech companies were going to catch on and make more dead celebrities come back. Well now Queen is considering making the hologram jump and bring back frontman Freddie Mercury on May 14th in London to perform “We Will Rock You”. Could be interesting…
So there have been some rumors going around that the hologram of 2Pac that performed at Coachella was going on tour. Dr. Dre clears the air in this next video and says that will not be happening. He was one of the main designers behind the hologram.
Now this isn’t true or anything, but how cool would it be if Coachella threw a concert with all Holograms. Some of our favorite deceased musicians all in one place. I just so happened to stumble across this image earlier today. Funny stuff.
So it’s pretty obvious that the most talked about thing on the internet today is the 2Pac hologram at Coachella. While it was one of the coolest things I’ve ever seen, a lot of steps had to be taken in order to make this happen. First off Dr. Dre had to get permission from 2Pac’s very protective mother Afeni Shakur. She graciously said yes and thought it would be a great idea. Afeni Shakur was not in attendance but watched the show on YouTube and was “positively thrilled” with the outcome. Dr. Dre also made a very generous donation to one of 2Pac’s foundations. Nate Dogg was originally supposed to appear in hologram form but the idea was scrapped and he got a video tribute instead. As far as the creation and technicalities behind this, here’s what the hologram creator Nick Smith had to say.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said.
The hologram was the latest visual magic pulled off by AV, which is also behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas.
The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said. _ Source
Some people thought it was very weird, and some thought it was awesome. Yesterday at Coachella during the Dre and Snoop set they used hologram technology to being 2Pac back to life. It was pretty interesting seeing what looked like the ghost of 2 Pac on stage but I think this is something that will start being used more often. We’ll be seeing Bob Marley and Jimmy Hendrix on stage soon.