Looks like Rocawear is taking a route that nobody saw coming. We support all different aspects of art so it’s pretty cool to see the brand step out of the box and recruit Zombie Boy or Rico the Zombie for their 2013 Spring/Summer campaign. Here’s a little video introducing Rico and his story.
Once again Jay-Z comes out with a commercial and this time it’s for his clothing line Rocawear. Awesome concept using the idea of where he came from to where he’s made it to. This is Jay-Z’s 3rd consecutive commercial it was seems like a week. He’s also got new ads with Budweiser and Duracell batteries.
I swear just when you think Jay-Z is done making one huge business move, he hits us with another. Apparently his clothing company Rocawear has officially partnered with the New York Yankees which can only mean more customers. The clothing brand will be branded and promoted throughout the regular season and with the amount of Yankees fans out there it is sure to sell.
“Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”
Here’s Jay-Z’s commercial for his new Rocawear campaign. He takes it all the way back to the Marcy projects where he grew up to show the journey traveled, pretty awesome.